As website owners, we depend on returning visitors to account for a major part of our traffic.
For one, returning visitors are far easier to convert into paying customers, due to the fact that they have already been exposed to your company. And the more often they return to a site, the more trust is built, and it is much more likely that they will spend money.
Here are a few methods to keep them coming back for more:
Forums, chatrooms, shoutboxes When you start a forum, chatroom or shoutbox, you are providing your visitors somewhere to voice their opinions, and interact with yourself and other people easily. As conversations build, a sense of community will arise and users will keep coming back to your site to check out the latest conversations and discussions.
Polls and Surveys The classic marketing rule. Ask someone a question, and you will get a response, state them a fact, and you aren't really promoting discussion. Creating something where your users feel as though they are contributing, and that their opinion counts, generates even more trust, and also creates a sense of community and belonging. They will also come back to find out the results of your new poll or survey.
Blogs and Articles Keeping a journal, or an online identity where you publish updates, is a great way to keep your visitors coming back. Not only do people like to hear the latest news, but humans are naturally curious creatures, and if you divulge a little information about yourself, they will feel a connection. The best part of this of course is that you are not only now "just a website", youare showing them that there is an actual person behind it, and they are reading your thoughts, suggestions, and get an insight into who you are.
Puzzles, Quizzes, Competitions These are great. Give stuff away! While it may cost you in the short term, in the long term, your users will come to expect such things, and keep your site on their regularly checked websites list. Hey, everyone wants something for nothing right? You might as well tap into that, and create a regular readership by challenging them!
Regular Updates Make sure you update your site regularly with fresh content. That will keep visitors coming back, and when they realise that you actually do update it on a regular basis, they will know that they haven't just stumbled upon another stale, faceless website, but a site that is actually being kept up with, and on a topic that they are interested in. The double-up effect of this is that search engines like Google and Yahoo, absolutely love fresh content and will come and grab your new stuff even more frequently making sure that you rank for any of the terms you provide in your articles.
Until now, I haven't really given much kudos to Social Media marketing, but of course, that is only due to the fact that I simply cannot create a Social Media profile for every company that I have ever created a site for. I simply wouldn't have the time to cover all bases properly, and Social Media is really one of those things that should be left for the company involved to cover for themselves. As they are the ones that know their business best, and exactly how they would like to be portrayed.
An image such as a website, is one thing, being a spokesperson for a company is another "kettle of fish".
Having said all of that, even one Social media identity is quite the time burner, it's simply a very time consuming job.
Twitter is the new kid on the block, it's the talk of the town. The very fact that the opportunity is there to keep a line of communication open with your potential clients is really really cool.
I don't know about you, but when I started playing with twitter, and the hours that I had spent on it hit critical mass, I was thinking that there MUST be a better way.
And there is.
This is a great tool that can really automate the way you do things on twitter.
Do you want the benefits of having twitter followers and an open line to your potential customers, without the huge time sink that it inevitably creates? Of course you do.
TweetAttacks, can be set to run in the background, while you're away from the computer, in a meeting, reading the paper. You can set it to do whatever and whenever.
Follow and Unfollow
This is the "bain of it's existance" right? Yep, I hate following all those that have started following me, I hate having to go through my list manually and dumping anyone who doesn't follow me back. I want a big list of followers, without the tag-a-longs that are never going to read my tweets.
You can do this easily in TweetAttacks.
Follow from user's followers
Follow from user's following
Follow from user's lists
Follow users that mention keywords in their tweets
Unfollow users who don't follow you back (who doesn't need this feature?)
Unfollow users who don't follow you back after a certain number of days
Protect certain users from being unfollowed even if they don't follow you back
Avoid all of the Marketers
Another one of those annoyances in Twitter. Don't you just want all of those marketers to stay off of your list? I know I do. The only reason that they are there, and add you to their follow list, is because they are hoping you will then follow them and become a client of theirs.
With TweetAttacks, you can:
Ignor users with no picture
Ignor tweets that contain links
Ignor tweets not posted from the web
That's a massive amount of spammers and marketers you can avoid, just by clicking a few checkboxes in the software.
Gaining Targeted Followers
Everybody has always presumed that Twitter is simply a mass of untargeted people, and that you can only drive unrelated traffic to your site from it.
You can create very very targeted lists by using this. For example, you can use twitter's advanced search features including location and geo targetting. Now that is cool!
Here, check out their promo video
The bottom line here, I suppose is, that if you really want to build a niche targetted follow list, that will allow you to blast your messages to thousands of potential customers and clients, you need this tool.
Don't just take my word on it, try it out free. Yep, they've got a free version that allows minimal functionality, but you know what? For what it does, and the time you will save in your day, the total price of the Pro software is totally worth it too.